For marketing automation and email marketing channels, I’ve normally enjoyed using platforms such as HubSpot, Eloqua, and Marketo. With many outstanding platforms to choose from, another favorite of mine is now Autopilot.
Autopilot software is ideal to use for both email marketing and marketing automation. It helps do more than drive inbound and outbound awareness, tracking the entire customer journey. Autopilot pricing currently starts at $5/month and $60/year. Although Autopilot may seem very inexpensive, it is priced by the number of marketing contacts in your database. It can easily go over $100 or $1000 per month if you have a large or massive list of contacts.
Here are 5 areas I’ve enjoyed when using Autopilot:
- Journeys – Autopilot provides active journeys to track all emails sent out. Journeys are fast to use and can be tested easily. Examples of journeys include capturing lead forms and nurturing leads into paying customers. When logged in, you can track all, running, drafts, and stopped journeys.
- Email Reports – The email reports area in Autopilot provides delivery data such as emails delivered, invalid, soft bounced, and hard bounced. To track performance, you can see opens, clicks, and unsubscribed emails. In addition, Autopilot lists a section with most engaged contacts, unique opens, unique clicks, open rate, click rate, and clicks per unique opens.
- Visitor Funnel – Autopilot includes a helpful visual funnel that shows Visitors > Conversions > Leads > Opportunities > Closed Won. In between these funnel sections, they provide the average number of days so that you can decide if there is enough data present.
- Salesforce – You can easily connect with Salesforce to sync leads, contacts, and accounts.
- Help – Autopilot provides a variety of helpful tutorials. Examples include learn how to take a test flight, import contacts, add tracking code, use lead forms, and set up a custom mail domain. Autopilot also provides a help section, live chat, email support, and phone support.
I truly like Autopilot. For marketing automation and email marketing, it is a terrific option to consider along with my other favorites that include Eloqua, HubSpot, and Marketo.
Between inbound and outbound marketing programs, it’s essential to build a strong SEO foundation. This is for brand new Websites, Website redesigns, and new Content Management System rollouts.
- People frequently search online to find what they need using the major search engines, specialty search engines, directories, and other Websites. SEO can help sustain long-term growth in these areas.
- Working with a marketing automation platform, it is always good that landing pages and sections people click to are ready to rank for SEO.
- Pages linked from PPC, SEM, and display ads can get indexed and used for SEO. This happens when people share or link to pages they find from online ads.
- If you don’t think print ads, tradeshows, or events align with SEO, think again! When people go online and type in your URL (or save time and search through Google), those visits can result in emails, social media shares, Website links, or articles.
- When your SEO program has scaled in weeks or months to deliver results that exceed your expectations, you may be able to spend less on ads. The extra spend could be focused on more SEO projects.
Bounce rate (% of visitors who navigate away from a site after viewing one page) is a very useful metric to increase time on page and conversions through a Website funnel. Good bounces are on pages at the end of the funnel where you want visitors to leave the site, such as through completion of a form, signing up for an email list, or checking out to buy a product. Bad bounces are on pages earlier in the funnel, with examples being longer pages of content or the home page.
Here are 5 places to start when working to lower the visitor bounce rate and increase time on page:
- Look at Web metrics and see if the page title fits user expectations of what content should be on the page.
- Improve site design as well as navigation so users can find what they need next.
- Do A/B testing to see if shortening or editing content / headings / subheads improves the bounce rate.
- Consider what information, imagery, and videos need to be added to a page to make it more useful and trustworthy.
- Use a marketing automation platform such as Marketo or HubSpot to get additional actionable data about the visitor funnel.
Bonus: There are hundreds of other ways to lower page bounce rate, one more being to add related links on a page so that visitors can find more useful information.
I’ve built and marketed dozens of sites by hand as well as grown thousands of Websites with strategic team project rollouts. No need to bounce from this page as you can click through and contact me here.